Grandma Green is a student-led, virtual pet and farming simulation mobile game available on iOS and coming soon to Android.
It was created as a part of a year-long collaboration between USC Games and the Otis College of Art and Design, and featured at the 2023 USC Games Expo in partnership with HoYoverse.
I served as the game's Marketing Director, overseeing and executing everything from social media management, content creation (video editing, graphic design), key art and logo development, community management, crisis control, press outreach, and app store publishing.
SOCIAL MEDIA
@grandmagreengame on Tiktok!
@grandmagreengame on Instagram!
@grannygreengame on Twitter!
Over the course of a year, I was able to grow our total social media following to 56k+ across TikTok, Instagram, Twitter, Facebook, and YouTube!
CONTENT CREATION
APP STORE
Though organic marketing, I was able to help drive 1k+ pre-orders and over 10k downloads in less than two weeks from launch.
WEBSITE
I was also in charge of designing the game's landing page, editing our trailer, constructing our press kit, and developing our FAQ section.
FEATURED BY
